The Best Year Yet

Published on January 29, 2017
By Maria Constantinescu

We’re already on the other side of 2017: batteries fully charged, new fitness apps diligently uploaded and 2017 resolutions still fresh on our minds. We’re ready to take the world by storm.  

As time is getting shorter and our to-do lists are getting longer, IABC/Montréal gives you a leg up on the competition with a list of carefully curated 2017 business and communication trends.   

To these, I add the three priorities at the top of my personal list.  Here they are, in reverse order:

3. Bend, stretch, bend, stretch. Again and faster. Never before have organizations undertaken so much change at such a fast pace.  Whether it’s new leadership, mergers and acquisitions, new technology adoption or business repositioning in response to fierce competition, change is coming to us from all directions and cycles are getting shorter every year.  Agility is key to thriving in such environments, and this McKinsey case study claims that companies [and people] can become more agile by designing their organizations to drive speed, create stability and achieve consistency.

2. Technology is your best friend when the wheels are spinning too fast. And I don’t just mean coding, productivity apps and data.  I’m talking about keeping an eye out on emerging technology firms and how they communicate with clients and stakeholders. If you’re looking for a new tone of voice, some snappier digital vocabulary or a fresher look-and-feel, chances are this is where you find it.  And if you’re wondering where to start, have a look at Mashable’s biggest tech stories of 2016.

1. A brand is what a business does, reputation is what people remember. We’ll remember 2016 as the year of fake news, Brexit, Trump and startling revelations.  In 2017 organizations and professionals alike will have a lot of catching up to do, so we’ll hopefully see brand and reputation management soaring to new heights.  Reputation thinking in particular will increasingly guide the decision making process. Leaf through this Forbes refresher on proactive reputation management here.

I’ll also share something I’ll do less of in 2017 – and it’s social media. This Canadian Business article makes a bold and compelling case for dialing down your social presence.  In my case, this should free up just enough time to learn to code.

2017 is here. And it will be awesome.