Measure for Measure

Published on April 9, 2017
By Maria Constantinescu

For many of us, March is the last month of the fiscal year and a time to measure each and every accomplishment in anticipation of the detailed performance reviews ahead.

The highlight of my month was an hour-long interview with Julia Meighan, Chief Executive at VMAGroup, during which we discussed the findings of their most recent study ‘Beyond Communication:  A CEO perspective of reputation leadership’

The VMAGroup interviewed 40 CEOs across Europe – from leaders of small trade organizations to heads of major multinationals – on the value of communications and the new communications culture.  We’ll publish the full interview in our April issue but, until then, two spoilers:

  1. All the CEOs interviewed called for a communications function that was much more informed, more provocative, more business savvy and less-risk adverse than ever before.
  2. The CEOs often felt that the profession had – with honourable exceptions –trained its crosshairs on the wrong targets in the digital age, reverting to instincts of ‘message management’ and ‘channel worship’, rather than focusing on the potential impact of corporate reputation.

Inspired by this thought-provoking conversation, we curated some of the most provocative recent research that we hope will influence your career planning over the next 12 month.

Sign up for a cross-generational IABC/Montréal panel on the 4th of May to follow the winding road that leads to career success; ponder over CIPR’s State of the Profession 2017 survey to see the progress we’ve collectively made to meet best practice standards; and read the joint Weber Shandwick-KRC Research survey The CEO Reputation Premium: Gaining in the Engagement Era.

And there’s more: the Institute for PR and the Commission on Research, Measurement, and Evaluation created an international task force to develop the first ever internal communication standards, while the Institute for Public Relations Board recently released the top 10 research insights of 2016.

And if you only have five minutes to spend on our newsletter, skip straight to a fantastic IC Kollectif interview with Roger D’Aprix.

This spring, plant the seeds of your next career opportunity.


Photo: Dragos Stoica. All rights reserved.