The economic trends that influence the way we communicate

Café des beaux-arts, Rue Sherbrooke Ouest, Montréal, QC, Canada

November 24, 2015

A presentation by Pierre Cléroux, Vice President, Research and Chief Economist at Business Development Bank of Canada (BDC)

November 24, 2015 from 6 p.m. to 8 p.m.

From the IABC/Montréal series “We Take You Places”

Advances in technology, changing demographics and the global recession have helped shape new consumer behaviours. Businesses and communicators alike must adapt to the new reality to benefit from the opportunities that await.

Are your strategic skills up to par?  Do you create measurable business value for your organization? Do have what it takes to stand out in our highly competitive communication industry?

Join us on Tuesday, November 24th, 2015 at 6pm to 8pm and discover how to:

  • Decode the impact of the current economic environment on the communicator profession

  • Align your communication strategies with the latest trends in consumer behaviour

  • Respond to changing consumption habits and anticipate the business and communication implications for your organization

About Pierre Cléroux


A world-class economist, Pierre Cléroux is responsible for providing economic analysis and advice to BDC’s Senior Management Team, while helping interpret economic trends and their impact on businesses. Before joining BDC, he worked for the government of Saudi Arabia as Vice President, Business Analysis in the National Industry Clusters Development Program, where he created program strategies, defined sector policies and conduct financial and economic analyses of industrial projects.  Mr. Cléroux holds a Bachelor of Arts and a Master’s degree in Economics from Université Laval, and an MBA from MIT Sloan School of Management. You can consult his full biography here.

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