Lunch session | Excellence in strategic alignment

February 21, 2019

A most compelling business case for strategic alignment

A presentation by Hélène V. Gagnon, Vice President, Public Affairs and Global Communications, CAE.

Thursday, February 21, 2018, from 12 p.m. to 1:30 p.m.

Every well-led company is on a journey. At the highest level, it can be defined by seamless flow and integration of organizational priorities: purpose, vision, mission, values, culture and corporate strategy.  The name of the game is alignment and it’s the Holy Grail of strategic communication.

Join us for an intimate event targeted at senior communicators and find out how CAE’s communication team led by Hélène V. Gagnon, Vice President, Public Affairs and Global Communications, brought together 8,500 employees, in 160 offices in 35 countries and 5 continents to celebrate a most significant milestone.

You’ll learn how a small team developed an ambitious strategy and a global network of ambassadors who harnessed the power of creative and engaging communication to drive culture and capture history. You’ll also hear about how they engaged with a wide range of internal and external stakeholders to navigate complex challenges and opportunities and generate a lasting sense of pride and belonging among the workforce.

Participants will also receive a copy of IABC’s latest white paper: Strategic alignment – how communicators can change the face of leadership by Wayne Aspland and Zora Artis.

PRICE: Price: $60 for non-members, $40 for members.

WHEN: Thursday, February 21, 2018, from 12 p.m. to 1:30 p.m.

WHERE: 1250 René-Lévesque Boulevard West, Suite 1400, Montréal, QC H3B 5E9

REGISTRATION (places are limited): Eventbrite.com | Lunch session IABC Montréal 

About Hélène V. Gagnon

Hélène V. Gagnon is Vice President, Public Affairs and Global Communications at CAE since February 2015. She manages CAE’s reputation and strengthens relationships and communications with key internal and external stakeholders worldwide, including CAE’s 8,500 employees, media, communities and governments. Find out more here.

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