Division 2 – Communication Creative

This division encompasses projects of a more technical nature requiring the contribution of specialists such as copy editors, writers, designers, photographers, etc. These projects may or may not be part of a more extensive communication program. The goals and objectives of communications in this division are important, but the emphasis goes more on creativity and on the innovative nature of the work process as such as well as on the message conveyed.

This division consists of the following categories:

1. Digital and electronic communications
   Communication programs produced electronically, focusing on external or internal audiences (bulletins, electronic annual reports, websites, intranets, etc.)
2. Social media
   New practices and tools enabling individuals and groups to collaborate and share their knowledge and experience online (blogs, podcasts, networks such as LinkedIn, Facebook, MySpace, Twitter, etc.)
3. Writing
   Original material written for a specific project (a profile, feature article, column, editorial, speech, script, news release, promotional item, technical writing, etc.)
4. Publications
   Internal or external publications in any non-electronic format (magazines, newspapers, bulletins, annual reports, specialized publications, calendars, brochures, internal or external periodicals, etc.)
5. Audiovisual
   Programs focusing primarily on sound, video, film, slides, CDs, DVDs, etc. or a combination of any of these elements.
6. Internal or external branding
   Strategies for a new brand or repositioning of an existing brand (changes made to a company’s brand image or employer brand.)

Division 3