Maintaining Credibility When the Headline is You

with Jeff Ansell, award-winning journalist, media skills coach, and author of:
When the Headline Is You: An insider’s guide to handling the media

Thursday, October 13, 2011 from 4:00 PM to 7:00 PM ET

Interactive Session – 4:00-5:30 pm

Cocktail in the Bistro bar – 5:30-7:00 pm

Historically, media trainers have told clients to ignore problematic questions and instead “stay on message.” In this session, award-winning journalist and crisis communications expert Jeff Ansell provides an effective alternative to this broken media training model by offering a framework for addressing problematic issues in a responsive, forthright manner.

You will learn:

• The pitfalls of following the message as mantra approach from the perspective of a veteran journalist
• Proven strategies for enhancing credibility with reporters and stakeholders
• A simple yet powerful formula for crafting bad news messages that emphasize practical action

Each time a non-responsive message is repeated, a layer of credibility is stripped away from the speaker. Drawing on his experience as a journalist, Jeff offers a peek behind the media curtain and reveals the tips and tricks necessary to successfully communicate with reporters.

TIP: Read the book in advance and come prepared to ask Jeff your toughest questions… he can handle it!

“Business media continue to be the most credible source of information on companies.  Ansell’s book offers invaluable advice on managing relationships with these outlets.”

- Richard Edelman, president and CEO, Edelman Public Relations

More praise for this book

Cocktail in the Bistro Bar - 5:30-7:00 pm

Join us post-session to spend more time with Jeff and get a chance to win some great prizes!
Canapés and your first drink on us.

About our Speaker

Jeff Ansell’s unique process for media communication has helped Fortune 500 companies manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff’s journalism experience gives him the ability to instinctively react to his clients’ most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff’s process. Jeff is an instructor for the MIT-Harvard Public Disputes Program “Dealing with an Angry Public” and annually lectures on media skills to Harvard Business School MBA students. See full bio

Leave a comment