Communications Strategy Workshop
A unique full-day training session!
This workshop is based on Ingenium Communications’ Results Map™ methodology – the most comprehensive and practical tool of its kind.
Intensive and hands-on, this professional development session immerses participants in highly results-based communications strategy design to create a meaningful, realistic performance measurement framework.
Learn about all aspects of the strategic communications planning process from objectives to public environment analysis, audience segmentation, messaging, tactical implementation and evaluation.
Participate and you’ll receive:
• The Results Map Strategy Builder™ resource
• Practical templates and worksheets to apply to your day-to-day work
This session will be presented in English, but Q&A will be handled in a bilingual format.
About our IABC All-Star Speaker
Caroline Kealey, B.A. Honours, M.A.
Chief Executive Officer, Ingenium Communication & Developer of Results Map™
An expert communications strategist, speaker, trainer, facilitator and author, Caroline has over 20 years experience in her field. She has developed over 300 strategies for a range of clients in the public, association/not-for-profit and private sectors, bringing a unique blend of communications, marketing, evaluation and facilitation expertise to all projects. Most recently, she spearheaded the communications strategy for Canada’s response to the Conficker C computer worm, the most virulent attack in the history of the Internet.
Caroline is the developer of the Results Map™, an innovative tool designed to engineer communications strategies to deliver measurable results.
Don’t miss your opportunity to learn from the best.
Register now – space is limited!