IABC/Montréal Lab: Death and digital legacy

Happening next 24 February 2010…

IABC/Montréal Lab: Death and digital legacy

This session is about more than death. It’s also about termination and abandonment of accounts in cyberspace.

• What happens when a brand is at the end of its life cycle and shuts down its identity?
• What is the business implication of having digital debris strewn over the Internet?

An early adopter of social media and a technology enthusiast, Adele McAlear is a strategic marketing consultant with over 20 years marketing experience. In addition to consulting, she offers training and workshops in social media concepts, strategy and tools to help build relationships online. She hopes to help people understand the personal, social and business implications of all that they leave behind.

In 2009, Profectio.com named Adele McAlear one of the Top 10 Most Influential Women in Social Media in Canada. Her expertise has been featured in The New York Times and The Globe & Mail’s Report on Business. Come mingle, munch and discuss another aspect of social media, the implications of death and digital legacy.

What:               Breakfast workshop

Where:              Café des Beaux-Arts
                    Montreal Museum of Fine Arts building
                    1384 Sherbrooke St. West
                    Montreal, QC H3G 1J5

When:               Wednesday, 24 February 7:30 – 9:30 a.m.
Cost:             

IABC Member         $40
Student member      $30
Non-Member          $55

Includes light breakfast. Limited seating. To register please email:

Yvonne Callaway-Smith at ycsmith@videotron.ca or Rodrigo Lima at rlcommunication@gmail.com

This session generously sponsored by CNW